Work
Selected work.
How we approach local search, website structure and conversion for service businesses.
PositioningSite structureService areasConversion path
Client Project
Work delivered for a client and shared with permission.
Ongoing Project
A website we built and operate.
Demonstration
A build created to show a method or workflow.
Website Strategy & Build
Mold Inspection Miami
A local-service website for the Miami mold inspection market, planned and built around local search, clear service pages and a fast path to contact.
Ongoing Project
Local Search + Website System
Built around the full path a customer takes: search, land on a relevant page, call or text, and get a response.
Site architecture
Home
Services
Mold testing
Service areas
FAQ
Brickell · Downtown Miami · Coconut Grove · Little Havana · Wynwood · Government Center
Call
Text us a photo
Quote form
Every page leads to one of three contact paths.
01
Local-service positioning
One service, one market, written for homeowners, not for search engines.
02
Website structure
Service pages organized around what customers actually ask.
03
Service + location architecture
Real neighborhood coverage without thin copy-paste city pages.
04
Conversion path
Call, text or form, visible at the moments people decide.
Website Strategy & Build
Stump Grinding Austin
A local-service website for the Austin stump grinding market, planned and built around job-type pages, city pages and a direct path to a phone call.
Ongoing Project
Local Search + Website System
Built around how people look for the service: by job type, by cost and by city, with a call button on every page.
Site architecture
Home
Services
Cost guide
Service areas
Process
FAQ
Bee Cave · Lakeway · Round Rock · Georgetown · Pflugerville
Call
Text a photo
Every page leads to a call or a photo quote.
01
Local-service positioning
One trade, one metro, written for Austin homeowners and property managers.
02
Website structure
Separate pages for residential, commercial, storm damage and cost.
03
Service + location architecture
City pages for five nearby communities, linked from one service area hub.
04
Conversion path
Tap to call in the header and on every page, plus quotes from a photo.
Example engagements
How a first engagement typically runs
Two illustrative walkthroughs of our method for common situations. They are examples, not client projects.
Demonstration
HVAC company
Typical starting point
The Google Business Profile lists one service, the website has a single page for everything, and form inquiries sit in an inbox until the evening.
What we fix first
Profile services and service areas first, then separate pages for the main services, then an instant alert and first reply for every inquiry.
What you get
A prioritized list, the fixes implemented and a written record of every change.
Demonstration
Roofing contractor
Typical starting point
Storm-season searches go to competitors with city pages, the quote form asks for too much, and missed calls are never returned.
What we fix first
Service and city pages for the areas you actually cover, a shorter quote form with tap-to-call, and missed-call alerts with a first reply.
What you get
Pages customers can find and act on, with every inquiry noticed, answered and recorded.
Client Project
Client case studies
Client work is published with the client’s approval, with specific details you can review.
Free First Look
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