Sample report
A sample First Look.
This is the format and depth of what we send after a first look. The business in it is fictional.
SearchWebsiteLead handlingFirst fix
Sample report
The business in this report is fictional. It shows the format and depth of a real First Look.
First Look for
Sample HVAC Co., a heating and cooling company
Scope: Google Business Profile, website and lead handling. Prepared by DigitaForge Solutions.
The first thing worth fixing
The Google Business Profile lists one service
Customers searching for AC repair, furnace repair or maintenance are less likely to be shown a profile that only says it is an HVAC contractor. Adding the services you actually offer, with your service areas, is the fastest fix on this list.
What we found
Three places leads are getting lost
01 Search
Google Business Profile
- One service listed, no service areas set
- Most recent photo is over a year old
- No recent posts or answered questions
02 Website
Service pages and contact
- One page covers every service
- Phone number is not tap-to-call on mobile
- Quote form asks for 11 fields
03 Leads
Lead handling
- Form inquiries go to a shared inbox
- No automatic first reply
- No record of which inquiries were answered
Recommended order
What we would fix, in order
First
Complete the profile
Services, service areas, current photos and a simple review request process.
Second
Split the services page
Separate pages for the main services, each with tap-to-call and a short quote form.
Third
Alert and reply
An instant alert to your phone and an automatic first reply for every inquiry.
Not covered in a first look: paid ads, ranking history and anything behind a login. Those come with a full diagnosis.
Free First Look
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